HR is becoming more professional. The activities of HR are changing and HR departments are evolving. Managers, administrators and staff have numerous wishes and increasingly higher expectations of HR. To manage the expectations it is important for HR to create a clear visibility on the ongoing dynamics. The questions HR professionals ask themselves today are: How do we make added value visible? How do we conduct our business, the delivery of HR services to our clients, successfully? It can be a challenge to present modern HR services in a clear and attractive manner within the organisation. NorthgateArinso provides various HR Marketing solutions to enhance the profile of your HR services.
Our Solution: Marketing applied to HR Services
NorthgateArinso combines marketing principles and tools with the knowledge and experience in the field of HR services.
Nowadays companies have expectations of HR. These expectations can partially be influenced by taking initiative and work on the HR image. The type of internal marketing approach depends on the specific service. The key question in the various workshops is: “What’s in it for me?” This is a critical question as you learn to think from the perspective of the clients and stakeholders and their requirements. Our solution consists of four elements:
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HR Marketing workshops
During the workshops, an initial framework for further marketing of HR services is created. NorthgateArinso provides the marketing expertise in addition to solid HR knowledge. The workshops can be included in the training of the staff regarding the new HR service delivery model.
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Products and services catalogue
The products and services’ catalogue describes the product and the way the particular service is provided. The descriptions are easy to read and accessible for the various HR clients.
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Marketing- and communication plan
The Marketing/Communication plan includes the various clients, the manner the service is provided to them and what the desired tools of communication are.
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Duration
The duration is dependant on the project scope. An advised starting point is to conduct an HR Marketing workshop and depending on the number of participants, they have a relatively short turnaround time. A complete project, if opted, would have an average duration of approximately 14 weeks.
Our Approach: Excellence in Execution
An important starting point of the HR Marketing approach is the Marketing Awareness workshop. The workshop provides an insight into the current marketing techniques with which the HR department can position itself and its services portfolio more effectively and successfully, in the organisation. The issues discussed include:
- The current provision of the HR services
- Visibility of the HR services
- Intentions and/or goals of the HR services
- Effective offering of the HR services
- Tools for effective offering of the HR Services
- Current and future perception of the HR services
- Target audiences and their needs
A potential follow-up of the workshop is the development of a services’ catalogue or the creation of a plan to promote the name recognition of the HR department and HR services portfolio.
